Not-for-Profit Marketing

While working at St. Mary's Food Bank, I built awareness and branding for the food bank through social media marketing, website development, newsletters, and media relations assistance.

St. Mary's Food Bank

I initiated the redesign and content shift to more stories for the quarterly Horn of Plenty during my time at the food bank. The result was a more attractive and more engaging point of contact for food bank supporters. The shift to client, volunteer, and staff stories allowed supporters to feel more in touch with the mission of the food bank.

Social Media

Social media plays an important part in the nonprofit marketing space, as it is free and widely used. The food bank didn't have a plan or procedure for how to best take advantage of this, so after completing an audit, I created a cohesive Social Media Strategy to follow. In the months after, the desired metrics of followers and engagements increased under the revamped system. My position included creating and managing all social media posts, including using Hootsuite and other management programs.

Website

I was in charge of managing the food bank website and company Intranet. I created all graphics, posts, and managed the updates on the Wordpress platform.

Email Marketing

The email marketing program also underwent a revamp, combined with support from a large advertising agency. I managed the design, content, and sending of the regular e-blasts to food bank supporters on Constant Contact.

Blog

I took over the content creation, design, and management of the blog while at the food bank. I used it for both informational purposes, and as a part of an SEO strategy to boost traffic to the food bank website.

Media Relations

Part of my job included building awareness and understanding of organization through on-air television representation and by providing media relations assistance to the Director of Media Relations, writing press releases and liaising with the media.

Content Creation

In addition to writing for the newsletter, blog, social media, and website, I did graphic design for advertisements and company communications, copyediting for management, and provided photography and videography for events.